Obituary Notifications
Once you publish an obituary from the Gather platform to your website, the new Obituary Notifications feature will start the process of creating and sending an email to all of your subscribers. The email will be sent 10 minutes after you publish the obituary. If you unpublish the obituary in that 10-minute period, no email will be sent. Any changes made to the obituary content included in the email from us in that 10-minute period will update and send the updated/latest content.
Content that we send:
We will send out an email to all your subscribers in a beautiful format with as much information as we can to get them to visit your site. The title of the email will include your funeral home name and the name of the decedent formatted as such: New Obituary - John Doe - Funeral Home Name. The full list of information that will be sent is as follows:
- Profile photo of the decedent
- Decedent display name
- First part of the obituary*
- Link to the flower store for the decedent
- Selected theme colors and images
If any of this information is missing, we will do our best to make the email look beautiful without the added content.
If you ever get a request from an individual to be removed from your obituary notifications, they can do so themselves at the bottom of any obituary notification email:
*The first part of the obituary only sends if the obituary task has been completed; otherwise, it will send a default message, “More details are coming soon. Please check the Memorial page below for the latest details.“ The reason we send the first portion is to encourage users to click on the obituary notifications to access the page and interact, while still allowing them to determine if they knew the person, creating better “qualified” leads and increasing SEO.